Hip-Hop Artists are Fashion’s Biggest Influencers

 Hip Hop in Vogue

Increasingly, but it's the luxury segment where Hip-Hop is making maximum impact. These artists are collaborating on design, in Louis Vuitton, Versace and JW Anderson one of only a couple of examples Swag.

Intentionally or otherwise, product positioning is normal in Hip-Hop and Rap lyrics, cementing the titles of brands and products in the consciousness of aspirational consumers, if they can afford these goods or perhaps not (only under 1 / 2 Hip-Hop & Rap fans in the US squeeze in to the Mid 50% earning mount ).

Referenced brands are inclined to become luxury onesfor instance, Mr investigation of the top Hip-Hop tracks within the US Billboard Hot 100 within the last three years identified rollsroyce because probably the most cited brand. Nike's Air Jordans and Rolex reflected the fashion & accessories market.

This way, hip hop is shifting from the accessible'My Adidas' towards Ayo & Teo's 2017 song'Rolex', with Cardi B exposing Christian Louboutin into a new generation of consumers via her track'Bodak Yellow' (sample lyric: "These high priced, these really are red bottoms / These is damn shoes / Hit the shop, and I can get'em either / that I really don't beg t pick").

Chanel and Gucci will be the top luxury brands hip hop fans purchase from, with a respective 13 percent and 12 percent of consumers buying their merchandise. Brand plan plays a part in this, however Chanel and Gucci are also speaking into the aspirations with the particular audience.

As soon as we examine the most effective priorities for consumers' relationships with brands within america, the world's biggest market for Rap and Hip-Hop, it's clear this audience sets a strong focus on dressing to impress. They're 42 percent points more likely to need a brand to 'Improve [their own ] image or reputation' than the typical consumer, and 37 percentage points more thinking about feeling 'trendy or cool'. By comparison , they under-indexed for product and sustainability usefulness.