next big thing in the Men’s Fashion industry.

 There is a growing awareness around conscious consumption and sustainability (Credit: Farfetch)

There is a growing awareness around conscious consumption and sustainability (Credit: Farfetch)

There is also the urge to nest. “As we navigate an uncertain future, clothing will become less a tool for shaping outward identities and more an extension of our homes, offering comfort and reliability amidst global turbulence,” says Stevenson. “We are no longer dressing to be seen. Our priorities have shifted to demand maximum comfort. We are now more likely to value ‘well-loved,’ ‘cosy’ and ‘worn-in’ garments that allow us to move with ease. [They represent] the antithesis of fast fashion and an entirely new understanding of style beyond visual representations of identity,” she adds. On one day in March, menswear brand Band of Outsiders sold more than a 1,000 sweatshirts Men’s Fashion. 

We are regrouping, reconsidering and refocusing – Abi Buller

Meanwhile, the need for social distancing has found an unusual ally: digitisation. “Digital Fashion Weeks are already emerging, welcoming larger audiences and virtual participation,” says Buller. “People will continue to be creative with clothing that prioritises protection in physical settings – and with digital garments and filters in digital spaces.” Wharry is also fascinated by digital’s possibilities: “Initiatives such as the latest Burberry campaign with Kendall Jenner [the model shot a series of 360 degree photographs of herself before they were rendered, via CGI technology and motion capture, into a digital replica of herself] indicate a greater adoption of how digital fashion could allow us to express ourselves through digital skins.”